Before you hire
Know what success looks like.
Define the business goal, audience, placements, timeline, and constraints before comparing portfolios.
Free guide for marketing teams
15 questions to settle before your artist starts drawing.
A practical checklist for marketing directors hiring freelance artists. Clarify the brief, approvals, revisions, rights, files, and human-made provenance before they become expensive surprises.
BriefGoal, audience, intended use
FitPortfolio, medium, working style
DeliveryFiles, sizes, handoff details
ProcessApprovals, feedback, revisions
RightsUsage, ownership, licensing
ProvenanceHuman-made work and AI disclosure
Inside the checklist
The questions that keep creative projects from getting fuzzy.
The guide is built for the person responsible for the business outcome. It helps you give an artist enough context to solve the actual problem, evaluate whether they fit the work, and make expectations clear before revisions start piling up.
Before work starts
Make the handoff specific.
Set deliverables, formats, dimensions, approvals, revision expectations, and who has final say.
Before you publish
Know what you actually own.
Clarify usage rights, source files, licensing, and where the artwork can be used after delivery.
Before you call it done
Verify the work you paid for.
Set expectations around human-made work, AI disclosure, provenance, and the final files you receive.
Hiring an artist soon?
Start with the checklist.
Use it before you send the brief, compare quotes, or approve the first round.